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Courtesy of

EASTON, PA (July 29, 2011) - made a simple announcement this week on Facebook and Twitter that it would donate $1 to charity for every new Facebook fan it received in a 24-hour period. Their charity of choice - Lauren's First and Goal.

The website launched the 24-hour campaign on Tuesday afternoon with 2,340 Facebook fans and finished with 4,874.

Division III schools were already sharing the message and retweeting it, to the tune of 200 new fans in 90 minutes. But when LFG found out and reached out to its network, the campaign took off.

"Twitter is where I first saw mention of's campaign and already a handful of people had started to retweet and spread the word," said Alison Wenger, Public Relations Director for Lauren's First and Goal. "I posted to our Twitter account and Facebook page to help reach our network of supporters. We also reached out by email to more than 2,000 coaches and another 2,000 high school players that have attended our camps. The response was overwhelming and we are so grateful to everyone who made this such a success."

In the end, both organizations continue to benefit from the campaign, with surging past 5,100 fans and Lauren's First and Goal adding about 100 fans as well.

"We want to thank for choosing Lauren's First and Goal," Wenger said. "A donation like this will truly help us continue our mission of supporting pediatric brain tumor research and pediatric cancer services, and assisting families in need."

"We couldn't have anticipated such a response," said Pat Coleman, executive editor of "We're glad to support such a worthy cause and glad that so many Division III football coaches give of their time to support Lauren's First and Goal as well. It shows how well Division III athletics programs develop character and leadership skills in student-athletes when they are led by such generous people."

Learn more about by visting their website.